Branding for Chicago companies
We are Lima Brands, a branding studio from southern Brazil with more than 100 projects delivered for clients in six countries. Chicago invented the skyscraper and still judges a business by how well it is built, and a brand with solid foundations earns that respect.
Selected work
Chicago is construction, professional services, hospitality and marketing, so we chose an engineering and construction firm, a 35-year-old accounting practice we rebranded, Zuri, a Japanese and Korean restaurant in Kuwait, and a performance agency.
Chicago built the modern skyline. Your brand deserves the same structure
The first skyscraper went up in Chicago in the 1880s, and the city has treated design as a serious discipline ever since. Architecture boat tours on the Chicago River are among its most popular attractions. For a local company, that sets a quiet benchmark: clients here notice proportion, materials and finish, and they read the same care, or the lack of it, in a logo and a website.
Chicago is also one of the great trading cities of the world. CME Group and Cboe run major futures and options markets from the Loop, and banks, consultancies and law firms fill the towers around LaSalle Street. In professional services, the brand is often the first due diligence a prospect does, long before a meeting is booked.
Beyond finance, the city lives on food, conventions and logistics. Fulton Market went from meatpacking warehouses to one of the busiest restaurant districts in the country, and McCormick Place hosts trade shows all year. We serve Chicago companies entirely online: workshops on video, presentations you can share with partners, and files delivered ready to use.
Your brand is much more than a logo. It's how your business is remembered.
Studies show that investing in differentiating and promoting your brand can increase a company's total revenue by up to 23%. Have you ever wondered how much your brand stands out in the market today?
Source: YouGov (2021)Chicago industries where the brand does the first pitch
Trading and financial services
Firms around the Loop sell precision and reliability. Their brand should look as exact as their numbers.
Restaurants and food brands
From the West Loop to the neighbourhood corner spot, a memorable name and identity keep tables full.
Manufacturing and logistics
Midwest manufacturers and distributors competing nationally need a brand that matches the quality of their operation.
Architecture, construction and real estate
In the city of the skyscraper, firms that build things are expected to present themselves impeccably.
How we help companies in Chicago
Brand strategy
We define who you serve, what you promise and how you sound, so a Chicago firm can explain in one sentence why a client should pick it over the competitor down the street.
Visual identity
A logo and identity system designed with an architect's discipline: grid, typography and colour that work on a proposal, a trade-show booth and a delivery van.
Rebranding
For family companies, manufacturers and practices that have grown up and need a brand that looks like the business they are today.
Website
A clear, fast website that turns referrals and trade-show contacts into qualified enquiries.
Packaging
Packaging for food and consumer brands that need to hold their own on a crowded shelf or a restaurant counter.
What our clients say
“There are no words to thank you for your professionalism and dedication. Your heart is in our logo. In that presentation my eyes filled with tears as I saw the logo, the color palette, every detail more beautiful than I could have imagined.”— Hutiscleia Boaventura, Co-owner
“On behalf of the RD Farma team, I want to express our gratitude for your excellent work. Your commitment, technical skill and creativity were essential to the project's success.”— Tiago Menezes, Innovation & Technology Manager · RD Farma
How the project works for companies in Chicago
Chicago runs on Central Time, three hours behind Brasília in the northern winter and two hours behind in summer. A call at 9 a.m. in Chicago is still late morning for us, so there is a full shared working day.
Immersion
Discovery
Synthesis
Ideation
Prototyping
Delivery
I'm Bruno Lima. I create strategic brands for businesses that want to be remembered.
Questions from companies in Chicago
Which branding and visual identity agency works with companies in Chicago?
Lima Brands, a strategic branding studio founded by Bruno Lima, works remotely with companies in Chicago on brand strategy, visual identity, rebranding, naming and websites. It has delivered more than 100 projects for clients in six countries. Every project gets a fixed proposal after a free discovery call.
Can you rebrand an established Chicago firm without confusing our clients?
Yes. We start by mapping what your clients already recognise and value, keep what works and change what holds you back. The rollout plan covers how and when to introduce the new brand to existing accounts.
We exhibit at trade shows. Can the identity work on booths and printed material?
Yes. We design the system for real use, including large-format print, signage and presentation decks, and deliver files prepared for your printers and event suppliers.
How much does branding cost for a Chicago company?
There is no price list. After a free discovery call we send a fixed proposal in USD with scope, deliverables and timeline, so the investment is clear before any work begins.
We also work with
Europe: London · Paris · Amsterdam · Dublin · Zurich · Geneva · Luxembourg · Munich · Copenhagen · Stockholm · Oslo
United States: New York · Miami · Orlando · Boston · Los Angeles · San Francisco · Austin · Washington, D.C. · Dallas · Houston · Seattle · Atlanta · Philadelphia · Denver · Minneapolis · Phoenix · Charlotte · Raleigh · Nashville · Tampa · Fort Lauderdale · San Diego · San Jose · Salt Lake City · Portland · Las Vegas · New Jersey · Baltimore · Pittsburgh · Detroit · Columbus · Indianapolis · Kansas City · St. Louis
Canada: Toronto · Vancouver · Montreal · Calgary · Ottawa · Edmonton · Waterloo
Australia: Sydney · Melbourne · Brisbane · Perth · Adelaide
New Zealand: Auckland · Wellington
Middle East: Kuwait
Photos: Marina City towers and the State Street Bridge over the Chicago River at blue hour, by NorbertNagel (CC BY-SA 4.0), via Wikimedia Commons; The Chicago skyline seen across Lake Michigan from the Lakefront Trail, by DimiTalen (CC0), via Wikimedia Commons.