Branding for companies in Boston
Lima Brands is a strategic branding studio with more than 100 projects delivered and clients in six countries. Boston's companies sell knowledge, research and trust, and a precise brand helps that expertise be understood outside the lab or the lecture hall.
Selected work
Boston's economy leans on health, technology, education and financial services, so we show a pharmacy network, an AI consultancy, an education brand and a 35-year-old accounting firm we rebranded.
Boston sells expertise, and expertise needs a brand people understand
Harvard and MIT sit just across the river in Cambridge, and the region is one of the world's great centres for research and higher education. Kendall Square has become a hub for biotech and life sciences companies, many of them spun out of university labs and backed by venture capital.
Boston's hospitals are among the best known in the United States, and asset management and insurance have deep roots in the city. In these sectors clients and partners decide carefully. A brand that is clear, consistent and sober carries weight, while a confusing one quietly costs meetings.
Away from the labs, Back Bay and Newbury Street keep a lively scene of shops, restaurants and studios, and the Greater Boston area has a large Brazilian community. Lima Brands works with Boston companies remotely, with meetings by video call and digital delivery of every file.
Your brand is much more than a logo. It's how your business is remembered.
Studies show that investing in differentiating and promoting your brand can increase a company's total revenue by up to 23%. Have you ever wondered how much your brand stands out in the market today?
Source: YouGov (2021)Boston sectors that depend on a credible brand
Biotech and life sciences
Startups raising capital or seeking partners need a brand that looks as serious as their pipeline.
Healthcare
Clinics and health services win patients' trust partly through how clearly they present themselves.
Education
Schools, programmes and edtech companies compete for students who compare everything online.
Finance and professional services
Advisers, accountants and consultancies sell judgement. The brand should signal it before the first meeting.
How we help companies in Boston
Brand strategy
Turning complex science or services into a simple positioning that investors, clients and recruits understand at once.
Visual identity
An identity system for decks, reports, websites and conference booths that looks as rigorous as your work.
Rebranding
For firms and clinics with decades of history that need a modern image without losing credibility.
Naming
Names for spin-outs, products and new practices, checked for meaning and domain availability.
Website
A site that explains what you do in plain language and turns visits into qualified contacts.
What our clients say
“Agility had an excellent experience working with Bruno's studio to redesign its visual identity. Service was fast and agile, with clarity on project scope and flexible payments. The final result matched exactly what was discussed in the briefing.”— Vitor M. Barros, CEO of Agility
“There are no words to thank you for your professionalism and dedication. Your heart is in our logo. In that presentation my eyes filled with tears as I saw the logo, the color palette, every detail more beautiful than I could have imagined.”— Hutiscleia Boaventura, Co-owner
How the project works for companies in Boston
The whole process runs by video call. Boston is two hours behind Brasília in winter and one hour behind in summer, so we work almost the same hours.
Immersion
Discovery
Synthesis
Ideation
Prototyping
Delivery
I'm Bruno Lima. I create strategic brands for businesses that want to be remembered.
Questions from companies in Boston
Which branding and visual identity agency works with companies in Boston?
Lima Brands, a strategic branding studio founded by Bruno Lima, works remotely with companies in Boston on brand strategy, visual identity, rebranding, naming and websites. It has delivered more than 100 projects for clients in six countries. Every project gets a fixed proposal after a free discovery call.
Can you brand a biotech or university spin-out?
Yes. We start with strategy, translating the science into a clear story for investors and partners, and then build the identity and materials around it.
Do we need to meet in person?
No. Workshops, presentations and approvals happen by video call, and final files are delivered digitally, ready for print, web and presentations.
How much does branding cost in Boston?
Every project gets a fixed proposal in USD after a free discovery call, with scope, deliverables and timeline agreed upfront.
We also work with
Europe: London · Paris · Amsterdam · Dublin · Zurich · Geneva · Luxembourg · Munich · Copenhagen · Stockholm · Oslo
United States: New York · Miami · Orlando · Los Angeles · San Francisco · Austin · Chicago · Washington, D.C. · Dallas · Houston · Seattle · Atlanta · Philadelphia · Denver · Minneapolis · Phoenix · Charlotte · Raleigh · Nashville · Tampa · Fort Lauderdale · San Diego · San Jose · Salt Lake City · Portland · Las Vegas · New Jersey · Baltimore · Pittsburgh · Detroit · Columbus · Indianapolis · Kansas City · St. Louis
Canada: Toronto · Vancouver · Montreal · Calgary · Ottawa · Edmonton · Waterloo
Australia: Sydney · Melbourne · Brisbane · Perth · Adelaide
New Zealand: Auckland · Wellington
Middle East: Kuwait
Photos: Boston Public Garden lagoon with the Back Bay skyline, by Christian David (CC BY-SA 4.0), via Wikimedia Commons; Brownstones and shops on Newbury Street, Boston, by King of Hearts (CC BY-SA 4.0), via Wikimedia Commons.