Branding for companies in Melbourne
Lima Brands is a strategic branding studio with more than 100 projects delivered for clients in six countries. Melbourne has some of the most design-literate customers in the world, so a carefully crafted brand is not a luxury here, it is the minimum.
Selected work
Melbourne loves coffee, food, events and craft, so we show a coffee shop we branded in Lisbon, a healthy confectionery brand, an events company and a jewelry brand.
Melbourne customers notice design. Your brand has to be worth noticing
Melbourne is famous for its café culture and its laneways, where independent coffee shops, bars and boutiques sit side by side. Customers here are used to excellent coffee and good design, and they notice details. A generic logo or careless packaging is quickly passed over for the place next door.
The city is also Australia's capital of sport and events. The Australian Open, the Melbourne Cup and the Formula 1 Australian Grand Prix at Albert Park fill hotels and restaurants every year, and the arts, festivals and food scene keep the calendar busy between them.
Melbourne has a strong base of universities, creative industries and food producers. Lima Brands works with Melbourne companies remotely: calls at the start of your day, a clear process from strategy to delivery, and print-ready and digital files for menus, labels, shopfronts and the web.
Your brand is much more than a logo. It's how your business is remembered.
Studies show that investing in differentiating and promoting your brand can increase a company's total revenue by up to 23%. Have you ever wondered how much your brand stands out in the market today?
Source: YouGov (2021)Melbourne sectors where design makes the difference
Cafés, bars and restaurants
In the laneways, identity and atmosphere are what turn a passer-by into a regular.
Food and drink products
Coffee roasters, bakers and craft producers sell on the shelf, where packaging does the talking.
Events and sport
Companies serving the city's major events need a brand that looks professional to sponsors and organisers.
Fashion and design
Independent labels and studios need an identity as considered as their products.
How we help companies in Melbourne
Brand strategy
Positioning for independent businesses that need to stand out in a city full of good options.
Visual identity
Logo, typography and a complete system for cafés, bars, studios and shops, designed for people who notice details.
Packaging
Labels and packaging for coffee, food, drinks and cosmetics that look right on the shelf and in the hand.
Rebranding
For businesses that have outgrown their first identity and need one that matches the quality of what they sell.
Website
A clean, fast site that shows your product properly and turns visitors into customers.
What our clients say
“There are no words to thank you for your professionalism and dedication. Your heart is in our logo. In that presentation my eyes filled with tears as I saw the logo, the color palette, every detail more beautiful than I could have imagined.”— Hutiscleia Boaventura, Co-owner
“On behalf of the RD Farma team, I want to express our gratitude for your excellent work. Your commitment, technical skill and creativity were essential to the project's success.”— Tiago Menezes, Innovation & Technology Manager · RD Farma
How the project works for companies in Melbourne
All meetings happen by video call. Melbourne is 13 hours ahead of Brasília in the southern winter and 14 hours ahead during daylight saving, so we meet at the start of your day, as ours winds down.
Immersion
Discovery
Synthesis
Ideation
Prototyping
Delivery
I'm Bruno Lima. I create strategic brands for businesses that want to be remembered.
Questions from companies in Melbourne
Which branding and visual identity agency works with companies in Melbourne?
Lima Brands, a strategic branding studio founded by Bruno Lima, works remotely with companies in Melbourne on brand strategy, visual identity, rebranding, naming and websites. It has delivered more than 100 projects for clients in six countries. Every project gets a fixed proposal after a free discovery call.
Have you branded cafés and food businesses?
Yes. Our portfolio includes the Canelas Café in Lisbon, a coffee shop with a Brazilian touch, and Macoa, a healthy confectionery brand. Both have full case studies in English.
Can you design packaging as well as the identity?
Yes. We design the identity and the packaging together, so labels, boxes and bags feel part of the same brand.
How much does branding cost in Melbourne?
We send a fixed proposal in AUD or USD after a free discovery call, with scope, deliverables and timeline agreed before we start.
We also work with
Europe: London · Paris · Amsterdam · Dublin · Zurich · Geneva · Luxembourg · Munich · Copenhagen · Stockholm · Oslo
United States: New York · Miami · Orlando · Boston · Los Angeles · San Francisco · Austin · Chicago · Washington, D.C. · Dallas · Houston · Seattle · Atlanta · Philadelphia · Denver · Minneapolis · Phoenix · Charlotte · Raleigh · Nashville · Tampa · Fort Lauderdale · San Diego · San Jose · Salt Lake City · Portland · Las Vegas · New Jersey · Baltimore · Pittsburgh · Detroit · Columbus · Indianapolis · Kansas City · St. Louis
Canada: Toronto · Vancouver · Montreal · Calgary · Ottawa · Edmonton · Waterloo
Australia: Sydney · Brisbane · Perth · Adelaide
New Zealand: Auckland · Wellington
Middle East: Kuwait
Photos: Flinders Street Station lit up at night, Melbourne, by Dietmar Rabich (CC BY-SA 4.0), via Wikimedia Commons; Street art in Hosier Lane, Melbourne, by Bernard Spragg. NZ from Christchurch, New Zealand (CC0), via Wikimedia Commons.