Branding for companies in Auckland
Lima Brands has delivered more than 100 brand projects for clients in six countries, working remotely from Brazil. Auckland is New Zealand's biggest market and its gateway to the world, so a brand built here often has to work for a local audience and for overseas customers at the same time.
Selected work
Auckland is property, hospitality, retail and marketing, so we show a real estate company, Canelas Café, the coffee shop with a Brazilian touch we branded in Lisbon, a performance marketing agency and a menswear atelier.
Auckland is New Zealand's front door. Your brand is the first thing people see
Auckland is New Zealand's largest city and its main commercial centre. Most international visitors arrive through its airport, the busiest in the country, and many national and multinational companies base their head offices here. For local firms that means competing with big budgets in the same market, and a clear brand is the most efficient way to do it.
Known as the City of Sails, Auckland has hosted the America's Cup several times, and marine businesses, boatbuilders and waterfront hospitality around the Viaduct Harbour are part of its identity. The city is also one of the most diverse in the Pacific, with a large Polynesian community and food and culture from around the world.
Property and construction have shaped much of its recent growth, while tech, food and drink, and tourism keep producing new companies, from Waiheke Island vineyards to startups in the city centre. We work with Auckland teams remotely, by video call, and deliver every file digitally.
Your brand is much more than a logo. It's how your business is remembered.
Studies show that investing in differentiating and promoting your brand can increase a company's total revenue by up to 23%. Have you ever wondered how much your brand stands out in the market today?
Source: YouGov (2021)Auckland sectors where a brand has to compete with the big names
Property and construction
Developers and builders need a brand that sells the project long before it is finished.
Hospitality and food
From the Viaduct to the suburbs, the identity is what makes a café or restaurant the one people choose.
Retail and e-commerce
Local labels selling online compete with global brands and need a sharp, consistent identity.
Marine and tourism
Boatbuilders, charters and tour operators sell to overseas customers who judge them by their brand.
How we help companies in Auckland
Brand strategy
Positioning for companies selling in New Zealand and overseas, so the brand speaks clearly to both.
Visual identity
A complete system for property launches, retail, hospitality and social media, built to stay consistent as you grow.
Rebranding
For established Auckland firms that want a more modern, more confident brand without losing loyal customers.
Naming
Names checked for meaning, pronunciation and domain availability, including how they read for an international audience.
Website
A fast, clear site that turns local searches and overseas interest into enquiries and sales.
What our clients say
“On behalf of the RD Farma team, I want to express our gratitude for your excellent work. Your commitment, technical skill and creativity were essential to the project's success.”— Tiago Menezes, Innovation & Technology Manager · RD Farma
“Excellent! He conveyed exactly what I wanted for the brand's new identity. I recommend Bruno without hesitation for any brand design project.”— Maria Julia Bertholino, Co-owner
How the project works for companies in Auckland
The project runs online from kickoff to handover. Auckland is 15 hours ahead of Brasília in the southern winter and 16 hours ahead during daylight saving, so a meeting at the start of your morning falls on our previous evening.
Immersion
Discovery
Synthesis
Ideation
Prototyping
Delivery
I'm Bruno Lima. I create strategic brands for businesses that want to be remembered.
Questions from companies in Auckland
Which branding and visual identity agency works with companies in Auckland?
Lima Brands, a strategic branding studio founded by Bruno Lima, works remotely with companies in Auckland on brand strategy, visual identity, rebranding, naming and websites. It has delivered more than 100 projects for clients in six countries. Every project gets a fixed proposal after a free discovery call.
How do you handle such a big time difference with New Zealand?
We book calls for your morning, which is our evening of the day before. Feedback and files travel overnight, so you often wake up to new work ready to review.
Can you brand a property development before it launches?
Yes. We build the name, positioning and identity of the project, then the sales materials and site, so the brand is ready before the first viewing.
What does branding cost for an Auckland company?
After a free discovery call we send a fixed proposal in NZD, USD or EUR, with the scope, deliverables and timeline set out clearly.
We also work with
Europe: London · Paris · Amsterdam · Dublin · Zurich · Geneva · Luxembourg · Munich · Copenhagen · Stockholm · Oslo
United States: New York · Miami · Orlando · Boston · Los Angeles · San Francisco · Austin · Chicago · Washington, D.C. · Dallas · Houston · Seattle · Atlanta · Philadelphia · Denver · Minneapolis · Phoenix · Charlotte · Raleigh · Nashville · Tampa · Fort Lauderdale · San Diego · San Jose · Salt Lake City · Portland · Las Vegas · New Jersey · Baltimore · Pittsburgh · Detroit · Columbus · Indianapolis · Kansas City · St. Louis
Canada: Toronto · Vancouver · Montreal · Calgary · Ottawa · Edmonton · Waterloo
Australia: Sydney · Melbourne · Brisbane · Perth · Adelaide
New Zealand: Wellington
Middle East: Kuwait
Photos: Auckland skyline and Sky Tower seen from Devonport, by DXR (CC BY-SA 3.0), via Wikimedia Commons; Mount Eden crater with Auckland city centre and Rangitoto Island, by Avenue (CC BY-SA 3.0), via Wikimedia Commons.