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Westminster
- Client
- Westminster
- Industry
- Menswear atelier
- Scope
- Brand strategy · Visual identity
Lima Brands created the visual identity for Westminster, a menswear atelier founded by Brazilian Leonardo Almeida, where every piece is made to a high standard — from fabric to packaging and labels.
The challenge. Creating a fashion brand with tradition and sophistication, worthy of a name that evokes one of the most iconic places in the United Kingdom.
What we did. The symbol comes from an element of the stained glass of Westminster Abbey, the Gothic church where British monarchs are crowned. In the typography, the weight of each letter grows from west to east, a nod to the name's meaning: “west monastery”.
Scope: brand strategy and visual identity for menswear.
Canelas Café
