Branding for startups and companies in San Francisco
Lima Brands is a strategic branding studio with more than 100 projects delivered and clients in six countries, including technology companies. In San Francisco, where new products launch every week, a clear brand helps the right customers and investors understand why yours matters.
Selected work
San Francisco runs on technology, so we lead with a growth tech company working with AI marketing and an AI software consultancy, followed by an education brand and a coffee shop we branded in Lisbon.
San Francisco launches new products every week. A clear brand gets yours noticed
San Francisco and the wider Bay Area, with Silicon Valley to the south, form the best-known technology ecosystem in the world. Venture capital firms, accelerators and countless startups compete for the same attention. When products look alike, positioning and brand often decide who gets the meeting.
In recent years the city has become a centre of the artificial intelligence boom, with many AI companies based in neighbourhoods like Mission Bay and SoMa. Founders move fast and change direction often, so the brand has to be flexible enough to grow from seed round to enterprise sales.
Beyond tech, San Francisco has a demanding food and coffee culture, from the Ferry Building to neighbourhood cafés, plus tourism around the Golden Gate Bridge. Lima Brands works with Bay Area companies remotely, with video calls in your morning and digital delivery of every asset.
Your brand is much more than a logo. It's how your business is remembered.
Studies show that investing in differentiating and promoting your brand can increase a company's total revenue by up to 23%. Have you ever wondered how much your brand stands out in the market today?
Source: YouGov (2021)San Francisco sectors where brand is a competitive edge
AI and software
When dozens of products promise similar features, a sharp brand makes yours the one people remember.
Startups raising capital
Investors see hundreds of decks. A coherent brand signals a team that pays attention to detail.
Food and coffee
In a city with high standards for what it eats and drinks, identity and packaging carry the first impression.
Professional services
Law firms, consultancies and agencies serving tech clients need a brand that looks current.
How we help companies in San Francisco
Brand strategy
Positioning, narrative and messaging for products that need to be understood in one sentence by investors and buyers.
Naming
Company and product names checked for meaning, pronunciation and domain availability, in a market where good names are taken fast.
Visual identity
A flexible identity system for product interfaces, decks, websites and events, built to scale with the company.
Rebranding
For startups that pivoted or moved upmarket and now need a brand that reflects where they are going.
Website
A launch-ready site that explains the product clearly and converts visitors into sign-ups and demos.
What our clients say
“On behalf of the RD Farma team, I want to express our gratitude for your excellent work. Your commitment, technical skill and creativity were essential to the project's success.”— Tiago Menezes, Innovation & Technology Manager · RD Farma
“Excellent! He conveyed exactly what I wanted for the brand's new identity. I recommend Bruno without hesitation for any brand design project.”— Maria Julia Bertholino, Co-owner
How the project works for companies in San Francisco
We work by video call. San Francisco is five hours behind Brasília in winter and four in summer, so we meet in your morning and keep working while you sleep.
Immersion
Discovery
Synthesis
Ideation
Prototyping
Delivery
I'm Bruno Lima. I create strategic brands for businesses that want to be remembered.
Questions from companies in San Francisco
Which branding and visual identity agency works with companies in San Francisco?
Lima Brands, a strategic branding studio founded by Bruno Lima, works remotely with companies in San Francisco on brand strategy, visual identity, rebranding, naming and websites. It has delivered more than 100 projects for clients in six countries. Every project gets a fixed proposal after a free discovery call.
Can you brand a startup before a funding round?
Yes. We define positioning and messaging first, then the name if needed, the identity and the pitch materials, so the brand supports the story you tell investors.
Have you worked with technology companies?
Yes. Our portfolio includes a growth tech company focused on AI marketing and an AI software consultancy, both with full case studies in English.
How much does branding cost in San Francisco?
Every project gets a fixed proposal in USD after a free discovery call, with scope, deliverables and timeline defined before work starts.
We also work with
Europe: London · Paris · Amsterdam · Dublin · Zurich · Geneva · Luxembourg · Munich · Copenhagen · Stockholm · Oslo
United States: New York · Miami · Orlando · Boston · Los Angeles · Austin · Chicago · Washington, D.C. · Dallas · Houston · Seattle · Atlanta · Philadelphia · Denver · Minneapolis · Phoenix · Charlotte · Raleigh · Nashville · Tampa · Fort Lauderdale · San Diego · San Jose · Salt Lake City · Portland · Las Vegas · New Jersey · Baltimore · Pittsburgh · Detroit · Columbus · Indianapolis · Kansas City · St. Louis
Canada: Toronto · Vancouver · Montreal · Calgary · Ottawa · Edmonton · Waterloo
Australia: Sydney · Melbourne · Brisbane · Perth · Adelaide
New Zealand: Auckland · Wellington
Middle East: Kuwait
Photos: Golden Gate Bridge tower rising out of the fog, by Sebring12Hrs (CC BY-SA 4.0), via Wikimedia Commons; The Painted Ladies with the San Francisco skyline behind, by King of Hearts (CC BY-SA 3.0), via Wikimedia Commons.