Branding for companies in Portland, Oregon
Lima Brands is an independent branding studio in Brazil, with more than 100 projects for clients in six countries, from coffee shops to ateliers. Portland is one of America's most brand-literate cities, so independent businesses here need an identity with real character, not a template.
Selected work
Portland loves independent makers, apparel and food, so we show a menswear atelier, a coffee shop we branded in Lisbon, a healthy confectionery brand with packaging and a custom car garage.
Portland is home to iconic brands, and its customers can tell the difference
Nike's world headquarters is in nearby Beaverton, Adidas runs its North American base in Portland, and Columbia Sportswear grew up in the region. Wieden+Kennedy, the agency behind some of the best-known sportswear campaigns, was founded here. A city surrounded by that much branding talent develops customers who notice when a brand feels generic.
West of the city, Intel's large campuses in Hillsboro anchor what locals call the Silicon Forest, supporting chip, hardware and software companies. Engineers who leave to start their own firms need brands that compete for contracts and talent in a market used to strong design.
Portland's independent spirit shows in its food carts, coffee roasters, craft breweries and makers, and in Powell's City of Books downtown. Oregon also has no sales tax, which draws shoppers from across the river. Lima Brands works with Portland businesses fully online, with video presentations and files ready for packaging, print and web.
Your brand is much more than a logo. It's how your business is remembered.
Studies show that investing in differentiating and promoting your brand can increase a company's total revenue by up to 23%. Have you ever wondered how much your brand stands out in the market today?
Source: YouGov (2021)Portland sectors where character is everything
Apparel and outdoor
In the backyard of global sportswear brands, small labels need a strong identity to be taken seriously.
Coffee, beer and food
Roasters, breweries and food carts compete on taste and on how memorable their brand is.
Tech and hardware
Silicon Forest companies need a brand that attracts customers and engineers in a design-aware market.
Makers and independent retail
Small shops and studios sell personality. A coherent brand turns it into loyal customers.
How we help companies in Portland
Brand strategy
A clear point of view for independent and maker brands, so your character reads as deliberate, not accidental.
Visual identity
Distinctive identities for cafés, shops, studios and apparel brands, made to be recognised on a cup, a tag or a storefront.
Packaging
Labels and packaging for coffee, beer, food and small-batch products competing on crowded shelves.
Rebranding
For Portland businesses that grew beyond their first look and now sell regionally or online.
Website
An online store or site with personality, built to sell beyond the neighbourhood.
What our clients say
“Excellent! He conveyed exactly what I wanted for the brand's new identity. I recommend Bruno without hesitation for any brand design project.”— Maria Julia Bertholino, Co-owner
“Agility had an excellent experience working with Bruno's studio to redesign its visual identity. Service was fast and agile, with clarity on project scope and flexible payments. The final result matched exactly what was discussed in the briefing.”— Vitor M. Barros, CEO of Agility
How the project works for companies in Portland
We work by video call, with shared boards for feedback. Portland is on Pacific Time, five hours behind Brasília in the northern winter and four hours behind in summer, so our afternoons meet your mornings.
Immersion
Discovery
Synthesis
Ideation
Prototyping
Delivery
I'm Bruno Lima. I create strategic brands for businesses that want to be remembered.
Questions from companies in Portland
Which branding and visual identity agency works with companies in Portland?
Lima Brands, a strategic branding studio founded by Bruno Lima, works remotely with companies in Portland on brand strategy, visual identity, rebranding, naming and websites. It has delivered more than 100 projects for clients in six countries. Every project gets a fixed proposal after a free discovery call.
Can you keep our independent feel while making the brand more professional?
Yes. That is the brief we hear most from independent businesses. We find what makes you distinctive and build a system that keeps it consistent, without making you look corporate.
Can you design packaging for coffee, beer or food products?
Yes. Packaging is one of our core services. We design labels and boxes that fit your identity and work on the shelf, with print-ready files.
How is branding priced for Portland businesses?
Every project gets a fixed proposal in USD after a free discovery call. It sets out scope, deliverables and timing, so you know the investment before work begins.
We also work with
Europe: London · Paris · Amsterdam · Dublin · Zurich · Geneva · Luxembourg · Munich · Copenhagen · Stockholm · Oslo
United States: New York · Miami · Orlando · Boston · Los Angeles · San Francisco · Austin · Chicago · Washington, D.C. · Dallas · Houston · Seattle · Atlanta · Philadelphia · Denver · Minneapolis · Phoenix · Charlotte · Raleigh · Nashville · Tampa · Fort Lauderdale · San Diego · San Jose · Salt Lake City · Las Vegas · New Jersey · Baltimore · Pittsburgh · Detroit · Columbus · Indianapolis · Kansas City · St. Louis
Canada: Toronto · Vancouver · Montreal · Calgary · Ottawa · Edmonton · Waterloo
Australia: Sydney · Melbourne · Brisbane · Perth · Adelaide
New Zealand: Auckland · Wellington
Middle East: Kuwait
Photos: Mount Hood rising behind Portland, by Barb Salam (CC BY-SA 4.0), via Wikimedia Commons; Tilikum Crossing and downtown Portland over the Willamette River, by Tedder (CC BY-SA 4.0), via Wikimedia Commons.