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Macoa
- Client
- Macoa
- Industry
- Healthy confectionery
- Scope
- Brand strategy · Visual identity
Lima Brands created the visual identity for Macoa, a healthy bakery in São Paulo with a clean-label approach: sweets with no sugar, gluten, lactose or preservatives, made with natural sweeteners.
The challenge. Showing that healthy sweets can be delicious. The brand had to speak to people with dietary restrictions — diabetics, intolerant, low-carb — without looking like a diet product.
What we did. An inclusive, appetizing identity applied to packaging, labels and social media, expressing Macoa's guilt-free indulgence.
Scope: brand strategy, visual identity and packaging design.
Mahalo
