Branding for companies in Columbus, Ohio
With more than 100 projects delivered for clients in six countries, Lima Brands creates brand strategy and identity for companies that want to grow. Columbus is famous as a place where national brands test new products, so local businesses compete against some of the best-marketed names in the country.
Selected work
Columbus is retail, consumer goods, tech and financial services, so we chose a jewelry brand, a healthy confectionery brand, a growth tech company and a 35-year-old accounting firm we rebranded.
America tests its brands in Columbus. Yours should pass the test
Columbus has a reputation as one of the country's favourite test markets, because its population mirrors the United States so well. Major retail and consumer companies, from fashion labels to fast-food chains, have headquarters or big offices in the region. Shoppers here see polished brands every day, and they quickly notice when a local business falls short.
Ohio's capital is also home to Ohio State University, one of the largest universities in the country, and to big names in insurance and banking. In recent years central Ohio has drawn major investments in data centres and semiconductors, bringing new suppliers and service companies that all need to present themselves well.
The Short North Arts District, German Village and the Scioto Mile give the city a lively scene of galleries, restaurants and independent shops. We work with Columbus companies remotely, from the first workshop to the final files, with meetings by video call and digital delivery.
Your brand is much more than a logo. It's how your business is remembered.
Studies show that investing in differentiating and promoting your brand can increase a company's total revenue by up to 23%. Have you ever wondered how much your brand stands out in the market today?
Source: YouGov (2021)Columbus sectors where a polished brand is expected
Retail and consumer goods
Shoppers who see national brands every day expect the same quality from local ones.
Insurance and financial services
Firms that sell security need a brand that looks steady and modern at once.
Technology and data
New tech and data businesses need a brand that earns trust with large clients.
Restaurants and independent shops
In the Short North and German Village, a strong identity is what makes people stop.
How we help companies in Columbus
Brand strategy
Clear positioning for companies selling to consumers who are used to the marketing of national retail brands.
Packaging
Packaging and labels for food, beauty and consumer products that need to win on the shelf at first glance.
Visual identity
A complete system for stores, e-commerce, social media and events, consistent across every channel.
Rebranding
For insurance, finance and service firms that want to look modern without losing the trust they have built.
Website
A fast, well-structured site that turns local searches and social traffic into customers.
What our clients say
“There are no words to thank you for your professionalism and dedication. Your heart is in our logo. In that presentation my eyes filled with tears as I saw the logo, the color palette, every detail more beautiful than I could have imagined.”— Hutiscleia Boaventura, Co-owner
“On behalf of the RD Farma team, I want to express our gratitude for your excellent work. Your commitment, technical skill and creativity were essential to the project's success.”— Tiago Menezes, Innovation & Technology Manager · RD Farma
How the project works for companies in Columbus
Workshops, reviews and sign-offs all take place on screen. Columbus is two hours behind Brasília in the northern winter and one hour behind in summer, so we can meet whenever suits your team.
Immersion
Discovery
Synthesis
Ideation
Prototyping
Delivery
I'm Bruno Lima. I create strategic brands for businesses that want to be remembered.
Questions from companies in Columbus
Which branding and visual identity agency works with companies in Columbus?
Lima Brands, a strategic branding studio founded by Bruno Lima, works remotely with companies in Columbus on brand strategy, visual identity, rebranding, naming and websites. It has delivered more than 100 projects for clients in six countries. Every project gets a fixed proposal after a free discovery call.
Can you create packaging that holds up next to national brands?
Yes. We start with the positioning and the shelf you compete on, then design packaging that is clear, distinctive and ready for print.
Can you work with a fast-growing company that needs results quickly?
Yes. The proposal sets a clear schedule with milestones, and because everything happens online, approvals move without travel or long gaps.
How much should a Columbus company budget for branding?
That depends on the scope. After a free discovery call we send a fixed proposal in USD with deliverables and timeline, so you can plan with real numbers.
We also work with
Europe: London · Paris · Amsterdam · Dublin · Zurich · Geneva · Luxembourg · Munich · Copenhagen · Stockholm · Oslo
United States: New York · Miami · Orlando · Boston · Los Angeles · San Francisco · Austin · Chicago · Washington, D.C. · Dallas · Houston · Seattle · Atlanta · Philadelphia · Denver · Minneapolis · Phoenix · Charlotte · Raleigh · Nashville · Tampa · Fort Lauderdale · San Diego · San Jose · Salt Lake City · Portland · Las Vegas · New Jersey · Baltimore · Pittsburgh · Detroit · Indianapolis · Kansas City · St. Louis
Canada: Toronto · Vancouver · Montreal · Calgary · Ottawa · Edmonton · Waterloo
Australia: Sydney · Melbourne · Brisbane · Perth · Adelaide
New Zealand: Auckland · Wellington
Middle East: Kuwait
Photos: Downtown Columbus skyline seen from Scioto Audubon Metro Park, by Kevin Payravi (CC BY-SA 4.0), via Wikimedia Commons; University Hall at The Ohio State University in Columbus, by Nheyob (CC BY-SA 3.0), via Wikimedia Commons.