Branding for Philadelphia companies
Lima Brands is a branding studio that has delivered more than 100 projects for clients in six countries. Philadelphia combines deep history with new science and a fiercely loyal local culture, and a good brand has to respect both the tradition and the ambition.
Selected work
Philadelphia is health, education, food and professional services, so we show a pharmacy chain rebrand, a mastermind and education brand, a healthy confectionery brand and the rebrand of a 35-year-old accounting firm.
Philadelphia has history on every corner. New brands have to earn their place
Philadelphia is where the Declaration of Independence and the Constitution were signed, and Independence Hall and the Liberty Bell still draw visitors from around the world. In a city this proud of its past, many companies are old family businesses. When they modernise, the challenge is to update the brand without throwing away decades of goodwill.
The city has also become a centre for health and life sciences. The University of Pennsylvania, its health system and the Children's Hospital of Philadelphia anchor a fast-growing cluster in cell and gene therapy. Research spin-outs, clinics and health companies here need brands that inspire confidence in patients, partners and investors.
Food is part of the city's identity, from Reading Terminal Market to the Italian Market and the endless debate over cheesesteaks. Philadelphia also sits on the busy rail corridor between New York and Washington, so its firms often serve clients in both. We work with Philadelphia teams remotely, from the first workshop to the final files.
Your brand is much more than a logo. It's how your business is remembered.
Studies show that investing in differentiating and promoting your brand can increase a company's total revenue by up to 23%. Have you ever wondered how much your brand stands out in the market today?
Source: YouGov (2021)Philadelphia sectors where trust is built by the brand
Health and life sciences
Clinics, labs and therapy startups need to look serious about science and human about care.
Education
Schools, programmes and training companies compete for students with a clear promise and identity.
Food and local brands
Markets, bakeries and restaurants live on loyalty, and a good brand turns it into recognition.
Professional services
Law, accounting and consulting firms serving the Northeast need a brand that projects experience.
How we help companies in Philadelphia
Brand strategy
Positioning for companies that need to explain new science, specialised services or a long tradition in simple terms.
Rebranding
For family companies and established practices that want a modern brand without losing the trust they have built.
Visual identity
An identity system that works in clinics, labs, shops and presentations to investors.
Packaging
Packaging for food, health and consumer products that has to be clear, appealing and compliant.
Website
A website that explains what you do and makes it easy for patients, clients or partners to reach you.
What our clients say
“Excellent! He conveyed exactly what I wanted for the brand's new identity. I recommend Bruno without hesitation for any brand design project.”— Maria Julia Bertholino, Co-owner
“Agility had an excellent experience working with Bruno's studio to redesign its visual identity. Service was fast and agile, with clarity on project scope and flexible payments. The final result matched exactly what was discussed in the briefing.”— Vitor M. Barros, CEO of Agility
How the project works for companies in Philadelphia
Philadelphia is two hours behind Brasília in the northern winter and one hour behind during daylight saving time. We share nearly the same working hours, so workshops and presentations are easy to schedule.
Immersion
Discovery
Synthesis
Ideation
Prototyping
Delivery
I'm Bruno Lima. I create strategic brands for businesses that want to be remembered.
Questions from companies in Philadelphia
Which branding and visual identity agency works with companies in Philadelphia?
Lima Brands, a strategic branding studio founded by Bruno Lima, works remotely with companies in Philadelphia on brand strategy, visual identity, rebranding, naming and websites. It has delivered more than 100 projects for clients in six countries. Every project gets a fixed proposal after a free discovery call.
Can you modernise a family business brand that has been around for decades?
Yes. We rebranded an accounting firm with 35 years of history. We study what clients recognise and trust, keep what carries value and redesign the rest so the brand looks current.
Can you brand a life sciences or health startup?
Yes. We start by defining the positioning and the message for each audience, from patients to investors, then design an identity that looks credible and approachable.
How much does branding cost in Philadelphia?
We send a fixed proposal in USD after a free discovery call. It details scope, deliverables and timeline, so there are no surprises later.
We also work with
Europe: London · Paris · Amsterdam · Dublin · Zurich · Geneva · Luxembourg · Munich · Copenhagen · Stockholm · Oslo
United States: New York · Miami · Orlando · Boston · Los Angeles · San Francisco · Austin · Chicago · Washington, D.C. · Dallas · Houston · Seattle · Atlanta · Denver · Minneapolis · Phoenix · Charlotte · Raleigh · Nashville · Tampa · Fort Lauderdale · San Diego · San Jose · Salt Lake City · Portland · Las Vegas · New Jersey · Baltimore · Pittsburgh · Detroit · Columbus · Indianapolis · Kansas City · St. Louis
Canada: Toronto · Vancouver · Montreal · Calgary · Ottawa · Edmonton · Waterloo
Australia: Sydney · Melbourne · Brisbane · Perth · Adelaide
New Zealand: Auckland · Wellington
Middle East: Kuwait
Photos: Independence Hall in Philadelphia, where the Declaration of Independence was signed, by 颐园居 (CC BY-SA 4.0), via Wikimedia Commons; Philadelphia skyline across the Delaware River from the Camden waterfront, by Bronzeage10 (CC BY 4.0), via Wikimedia Commons.