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RD Farma
- Client
- RD Farma
- Industry
- Pharmacy chain · Rebranding
- Scope
- Brand strategy · Visual identity
Lima Brands rebranded RD Farma — Rede Dinâmica de Farmácias —, a pharmacy chain founded in 1992 in Vilhena, Rondônia, Brazil, as Farmácia Dinâmica.
The challenge. Modernizing a brand with over three decades of history while keeping the idea of “dynamic” alive: constant motion and evolution, aiming to be the best pharmacy chain in the region.
What we did. A new brand strategy and visual identity applied to storefronts, signage, packaging, uniforms and a launch video. “Your commitment, technical skill and creativity were essential to the project's success,” said Tiago Menezes, RD Farma's innovation and technology manager.
Scope: rebranding, brand strategy and visual identity for a pharmacy chain.
Mazza
