Branding for companies in New York
Lima Brands is a strategic branding studio that has delivered more than 100 projects for clients in six countries, the United States among them. In New York, where every category already has a famous name, a brand that is clear and distinctive is what earns you a second look.
Selected work
New York runs on finance, fashion and premium services, so we show a menswear atelier, a jewelry brand, a growth tech company and an AI consultancy. Each project has a full page in English.
In New York, your brand competes with the best-known names in the world
New York is home to Wall Street and the New York Stock Exchange, and for decades Madison Avenue set the standard for advertising worldwide. Investors, buyers and clients here have seen every kind of pitch deck and logo. A brand that looks improvised is noticed immediately, and so is one that has been carefully thought through.
The city is also a capital of fashion, media, theatre and food. New York Fashion Week, Broadway and a restaurant scene that spans every cuisine on earth mean that new businesses open into crowded streets. On a single block in SoHo or Williamsburg, a shop or café has a few seconds to explain who it is.
A growing tech scene, often called Silicon Alley, adds startups and agencies competing for talent and funding. Lima Brands works with these companies remotely: strategy workshops and presentations by video call, files delivered digitally and ready for print, web and social media, with no need to fly anyone in.
Your brand is much more than a logo. It's how your business is remembered.
Studies show that investing in differentiating and promoting your brand can increase a company's total revenue by up to 23%. Have you ever wondered how much your brand stands out in the market today?
Source: YouGov (2021)New York sectors where a strong brand decides the deal
Finance and professional services
Advisory firms, fintechs and law practices sell trust. A precise, consistent brand is part of the proof.
Fashion and retail
Between Fifth Avenue and the online feed, a label needs an identity that is recognised at a glance.
Restaurants and hospitality
With new openings every week, the brand on the door, the menu and Instagram is what brings people back.
Startups and tech
Founders pitching to investors and enterprise clients need a brand that looks ready for the next stage.
How we help companies in New York
Brand strategy
Positioning, audience and message defined before any design, so your company stands apart in a market where every niche already has a leader.
Visual identity
Logo, colour, typography and a complete system for decks, storefronts, packaging and social media, built to hold up next to global brands.
Rebranding
For firms that outgrew the brand they launched with, from boutique agencies to family businesses moving upmarket, without losing the recognition you have built.
Naming
Names checked for meaning, pronunciation and available domains, for companies launching in a market where good names are scarce.
Website
A fast, clear site that turns the attention you earn in New York into meetings and sales.
What our clients say
“There are no words to thank you for your professionalism and dedication. Your heart is in our logo. In that presentation my eyes filled with tears as I saw the logo, the color palette, every detail more beautiful than I could have imagined.”— Hutiscleia Boaventura, Co-owner
“On behalf of the RD Farma team, I want to express our gratitude for your excellent work. Your commitment, technical skill and creativity were essential to the project's success.”— Tiago Menezes, Innovation & Technology Manager · RD Farma
How the project works for companies in New York
Everything happens by video call. New York is two hours behind Brasília in the northern winter and one hour behind in summer, so our working days overlap almost completely.
Immersion
Discovery
Synthesis
Ideation
Prototyping
Delivery
I'm Bruno Lima. I create strategic brands for businesses that want to be remembered.
Questions from companies in New York
Which branding and visual identity agency works with companies in New York?
Lima Brands, a strategic branding studio founded by Bruno Lima, works remotely with companies in New York on brand strategy, visual identity, rebranding, naming and websites. It has delivered more than 100 projects for clients in six countries. Every project gets a fixed proposal after a free discovery call.
Can a studio outside New York build a brand that competes here?
Yes. We have delivered more than 100 projects for clients in six countries, including the United States. The work is fully remote: diagnosis, presentations and approvals by video call, and final files delivered digitally.
Can you brand a startup that is about to raise money?
Yes. We define positioning and messaging first, then the visual identity and pitch materials, so your brand looks as credible to investors as your numbers.
How much does branding cost in New York?
Every project gets a fixed proposal, in USD, after a free discovery call. It lists the scope, deliverables and timeline, so you know exactly what you are paying for before we start.
We also work with
Europe: London · Paris · Amsterdam · Dublin · Zurich · Geneva · Luxembourg · Munich · Copenhagen · Stockholm · Oslo
United States: Miami · Orlando · Boston · Los Angeles · San Francisco · Austin · Chicago · Washington, D.C. · Dallas · Houston · Seattle · Atlanta · Philadelphia · Denver · Minneapolis · Phoenix · Charlotte · Raleigh · Nashville · Tampa · Fort Lauderdale · San Diego · San Jose · Salt Lake City · Portland · Las Vegas · New Jersey · Baltimore · Pittsburgh · Detroit · Columbus · Indianapolis · Kansas City · St. Louis
Canada: Toronto · Vancouver · Montreal · Calgary · Ottawa · Edmonton · Waterloo
Australia: Sydney · Melbourne · Brisbane · Perth · Adelaide
New Zealand: Auckland · Wellington
Middle East: Kuwait
Photos: The Flatiron Building on Fifth Avenue, Manhattan, by Christian David (CC BY-SA 4.0), via Wikimedia Commons; Traffic on the Brooklyn Bridge with the Manhattan skyline, by Arild Vågen (CC BY-SA 4.0), via Wikimedia Commons.