Branding for Minneapolis companies
Lima Brands is a strategic branding studio with more than 100 projects delivered for clients in six countries. Minneapolis is home to some of America's most respected corporate and retail brands, which means local customers have a trained eye for consistency and quality.
Selected work
Minneapolis is retail, health, food and engineering, so we show a pharmacy network, a healthy confectionery brand, an engineering and construction company and an accounting firm we rebranded after 35 years.
Minneapolis knows great brands. That raises the bar for everyone
For a metro area of its size, the Twin Cities host a remarkable number of large corporations. Target is headquartered in downtown Minneapolis, and General Mills, 3M, Best Buy and UnitedHealth Group are based in the surrounding region. Agencies, suppliers and smaller firms working near them see first-hand how much discipline a strong brand requires.
The region is also known as Medical Alley, with medical device and health companies such as Medtronic, which has its main US operations nearby, along with hospitals and research centres. Health businesses here operate under strict rules and serve demanding professionals, and their brand has to communicate safety and precision.
Minneapolis grew as a flour-milling capital along the Mississippi, a past still visible around the Stone Arch Bridge and the Mill City Museum. Today the city is equally known for its theatres, museums and food scene. We work with Minneapolis companies remotely, with the same structured process we use for clients in six countries.
Your brand is much more than a logo. It's how your business is remembered.
Studies show that investing in differentiating and promoting your brand can increase a company's total revenue by up to 23%. Have you ever wondered how much your brand stands out in the market today?
Source: YouGov (2021)Minneapolis sectors where a consistent brand matters most
Medical devices and health
Health companies need to communicate safety, precision and care to professionals and patients.
Retail and consumer goods
In a city shaped by major retailers, packaging and presentation decide what gets picked up.
Food and agribusiness
Food producers and brands compete on trust, taste and a label people remember.
Professional and B2B services
Firms serving large corporations need a brand that looks as organised as their clients.
How we help companies in Minneapolis
Brand strategy
A positioning and message that help your company compete for attention in a market used to big, well-run brands.
Visual identity
A consistent identity system with clear rules, so every team and supplier applies the brand the same way.
Rebranding
For established companies that need a fresher, more coherent brand without losing their reputation.
Packaging
Packaging for food, health and consumer products designed for retail shelves and online stores.
Website
A clear website that presents your offer and generates qualified enquiries.
What our clients say
“There are no words to thank you for your professionalism and dedication. Your heart is in our logo. In that presentation my eyes filled with tears as I saw the logo, the color palette, every detail more beautiful than I could have imagined.”— Hutiscleia Boaventura, Co-owner
“On behalf of the RD Farma team, I want to express our gratitude for your excellent work. Your commitment, technical skill and creativity were essential to the project's success.”— Tiago Menezes, Innovation & Technology Manager · RD Farma
How the project works for companies in Minneapolis
Minneapolis is three hours behind Brasília in winter and two hours behind in summer, on Central Time. We book meetings in your morning or early afternoon, which falls comfortably within our working day.
Immersion
Discovery
Synthesis
Ideation
Prototyping
Delivery
I'm Bruno Lima. I create strategic brands for businesses that want to be remembered.
Questions from companies in Minneapolis
Which branding and visual identity agency works with companies in Minneapolis?
Lima Brands, a strategic branding studio founded by Bruno Lima, works remotely with companies in Minneapolis on brand strategy, visual identity, rebranding, naming and websites. It has delivered more than 100 projects for clients in six countries. Every project gets a fixed proposal after a free discovery call.
Can you create packaging for a food or consumer product sold in retail?
Yes. We design the brand and the packaging together, considering how the product looks on the shelf, in online listings and in photos. Our portfolio includes a healthy confectionery brand.
Can you deliver brand guidelines our team and suppliers can follow?
Yes. Every identity comes with a guide covering logo use, colours, typography and examples, plus organised files for print, digital and signage.
How much does branding cost in Minneapolis?
After a free discovery call we send a fixed proposal in USD, with the scope, deliverables and timeline clearly listed.
We also work with
Europe: London · Paris · Amsterdam · Dublin · Zurich · Geneva · Luxembourg · Munich · Copenhagen · Stockholm · Oslo
United States: New York · Miami · Orlando · Boston · Los Angeles · San Francisco · Austin · Chicago · Washington, D.C. · Dallas · Houston · Seattle · Atlanta · Philadelphia · Denver · Phoenix · Charlotte · Raleigh · Nashville · Tampa · Fort Lauderdale · San Diego · San Jose · Salt Lake City · Portland · Las Vegas · New Jersey · Baltimore · Pittsburgh · Detroit · Columbus · Indianapolis · Kansas City · St. Louis
Canada: Toronto · Vancouver · Montreal · Calgary · Ottawa · Edmonton · Waterloo
Australia: Sydney · Melbourne · Brisbane · Perth · Adelaide
New Zealand: Auckland · Wellington
Middle East: Kuwait
Photos: The Stone Arch Bridge over the Mississippi River in Minneapolis, by August Schwerdfeger (CC BY 4.0), via Wikimedia Commons; Downtown Minneapolis seen from above St. Anthony Falls, by August Schwerdfeger (CC BY 4.0), via Wikimedia Commons.