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Rede Central
- Client
- Rede Central
- Industry
- Pharmacy & compounding
- Scope
- Brand strategy · Visual identity
Lima Brands developed the brand strategy and visual identity for Rede Central, a pharmacy and compounding chain that has cared for the people of its city since 1993.
The challenge. Competing with large pharmacy chains without losing what sets Rede Central apart: close service, fair prices and the attention of people who know customers by name.
What we did. We defined the positioning “Always closer to you” and the brand purpose — caring for people like family — and turned it into a warm visual system applied to storefront, signage, packaging and communication.
Scope: brand strategy, positioning and visual identity.
Brin
