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Master Legacy
- Client
- Master Legacy
- Industry
- Mastermind · Education
- Scope
- Brand strategy · Visual identity
Lima Brands created the visual identity for Master Legacy, the mastermind led by Rodrigo Góes, a leading reference in airline miles.
The challenge. A mastermind is not just a group: it is a growth ecosystem for people who think big. The brand had to convey exclusivity, sophistication and authority from the very first contact.
What we did. A visual system of power and prestige — symbol, typography, palette and applications — designed to reinforce the group's exclusivity and the mastermind's impact on the market.
Scope: brand strategy and visual identity.
Zuri