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Marcelo Escolano
- Client
- Marcelo Escolano
- Industry
- Personal trainer
- Scope
- Brand strategy · Visual identity
Lima Brands created the personal brand for Marcelo Escolano, a personal trainer specialized in women's training who has coached hundreds of women with his own method.
The challenge. Putting the person behind the method in the spotlight and conveying technical authority and closeness to women looking to keep their ideal weight.
What we did. A minimalist logo built on the dialogue between his initials, forming the “M&E” monogram, plus a visual system for social media and promotional materials.
Scope: personal branding and visual identity for a personal trainer.
Hecsko
